The Black Barbie That Sold Out Within 20 Minutes
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Martel anounced sometime ago that they will be producing an Ava DuVernay doll. The announcement made a lot of people eager to get their hands on this doll as it was a limited edition. Close to the day of sale people constantly refreshed the Barbie Collection website and some waited for Mattel to release the link on Twitter, some were left disappointed when it came to actually being able to buy the doll. But there were others who were lucky as well as fast enough to purchase the doll.
The dolls went on sale on the morning of 7th December, it said they sold out withing 20 minutes. After finding out this is the tweet sent out by Ava DuVernay,
— Ava DuVernay (@AVAETC) December 7, 2015
Who is Ava DuVernay
According to wikipedia Ava Marie DuVernay (born August 24, 1972) is an American director, screenwriter, film marketer, and film distributor. At the 2012 Sundance Film Festival, DuVernay won the Best Director Prize for her second feature film Middle of Nowhere, becoming the first African-American woman to win the award.For her work in Selma, DuVernay is the first black woman director to be nominated for a Golden Globe Award. With Selma, she is also the first black woman director to have their film nominated for the Academy Award for Best Picture.
The fact that DuVernay’s doll sold out within minutes of its release is a testament to the fact that representation matters. People want to see dolls in their image and in the image of those people they admire. If Mattel wants to continue to make an impact, someone in its R&D department better start doling out ideas about how to jump on this.
A DuVernay doll is just the beginning.
How about a Viola Davis doll? A Kerry Washington doll? A Denzel Washington doll? A Neil deGrasse Tyson? Idris Elba, anyone? The list is endless. If children can get more of these dolls then perception about skin colour may change. I watched the video below and it broke my heart.
Children and What they think about the colour of dolls.